Tiger Shroff replaces Akshay Kumar; and joins Ajay Devgn and SRK in the new Vimal ad

SRK, Ajay, Tiger in legal crosshairs over Vimal ad: Consumer forum demands answers

The case was initiated after Jaipur resident Yogendra Singh Badiyal filed a complaint, arguing that the advertisement misrepresents the product by suggesting it contains saffron, despite the vast price difference between the two. The tagline, "daane daane mein hai kesar ka dum (each grain has the strength of saffron)", is at the centre of the controversy. Mar 9, 2025