Social media drives 77 pc of retail discovery led by Meta platforms: Report

Social media drives 77 pc of retail discovery led by Meta platforms: Report

Social media now influences 77% of retail purchase decisions in India, with Meta platforms driving the majority of product discovery, according to a report by Meta and the Retailers Association of India. Short-form videos, creators, and WhatsApp messaging are playing a key role in shaping consumer journeys. Feb 25, 2026