Rupee depreciation has hit the mobile industry badly as consumers felt the heat with smartphone prices hiked in India. But one Chinese brand takes pride in resisting to the price hikes, which has helped it achieve record sales.
Huawei's sub-brand Honor announced on Thursday that it won't be increasing the prices of its smartphones due to rupee depreciation this year. The move is to express its gratitude towards consumers that helped it achieve great sales volume and revenue.
"We are delighted to see the immense support from our customers even when the smartphone industry is down globally. As a thanksgiving for our Indian consumers, we would like to announce that unlike other smartphone brands, Honor will not increase the price of its smartphones this year. Honor stands tall during this tough time and is focused to keep its customer satisfaction above the rest," P Sanjeev, Vice President of sales at Huawei, said in a statement.
While making the big announcement, Honor shared interesting sales statistics that prove its success during the big Indian festive season. According to the company, more than a million Honor phones were sold during Diwali, which marks a significant 300 percent YoY increase from 2017. While Honor 9N became Flipkart's Star Product during Big Billion Days sale, Honor 8X dominated Amazon India during its first selling day as a Best Seller.
But the magic wasn't limited to India. Honor said the company sold 6 million Honor 8X units globally and the handset also became one of the highest selling phones in Germany, France, Middle East, North America and South Asia regions. The company did not specify the period in achieving this feat.
Additionally, Honor did not fail to mention the success of its Magic 2 smartphone – an all-screen smartphone with a slider for cameras among other top specs. The company said the premium smartphone was another strong sales performer in RMB 4,000-5,000 range (US$580-720) at Tmall.com and JD.com.