Reliance Industries appears set to conquer India's broadband internet market through its Fibre-to-the-home (FTTH) broadband services called JioFiber after storming the mobile phone data platform. The company's strategy is expected to be disruptive in nature like the Jio's 4G data plan with an aim to acquire more consumers by offering good internet connection at cheap rate.
Reliance Jio changed India's telecom sector in October last year by offering free unlimited access to high-speed 4G data, HD voice call, HD video call, SMS, and Jio apps for three months, which was extended by three more months. It forced all the major telecom providers to change their business strategy to survive the competition.
Now, Reliance Jio is working on its JioFiber and testing is currently on in five places -- Delhi, Mumbai, Chennai, Jamnagar and Pune – with select customers and Reliance employees before it's officially rolled out, reported India Today (exclusive). The report went on to say that the launch date of the services is not yet set but could come with offer similar to Jio's 4G data plan for mobile phones.
It took almost one year for the company to test the 4G data services before it was officially launched, so it may take some months to make the JioFiber services available to the public. India Today has claimed that Jio's broadband internet services will be launched under the name JioFiber Preview Offer, which is for three months (90 days). It is expected to offer 100GB data per month at the speed of 100mbps to the consumers for free but the internet speed would be reduced to 1mbps after reaching 100GB limit. Consumers can also avail various Jio services, including 5GB cloud storage, and dual-band Wi-Fi routers.
However, consumers have to pay a refundable fee of Rs 4500 to avail JioFiber Preview Offer. The amount will be refunded to subscribers if they decide to discontinue the JioFiber after the promotion ends.
We can't say much about the JioFiber Preview Offer at the moment but it could disrupt India's major broadband internet service providers like Airtel V-Fiber, You Broadband, Act Fibrenet, Tata DoCoMo, BSNL FiBro ULD, MTNL Fibre Thrill and others like Jio's free 4G data did to major telecom operators.
You can expect more data for less money from all broadband internet service providers when JioFiber enters the market.