In the backdrop of the historic Bhoomi Pujan in Ayodhya, Burnol India was delighted over Shree Ram Bhakts trending #BurnolSalesRise and #BurnolOutOfStock on social media on during the occasion.
It claimed that not only did the brand acknowledge the trend but also thanked them for doing so. Having said that, did the official Burnol India actually acknowledge the trend? Here's the truth:
The claim: Burnol India's reaction to Ayodhya Bhoomi Pujan
The Twitter account of "Burnol India" was delighted over this trend and tweeted, "We're truly humbled by all the love shown for our brand "Burnol" in India today, with the hashtag #burnol trending across the country! Thank you to our customers and fans for your enthusiasm and support. And on the occasion of Bhumi Pujan, to all our Indian fans - Jai Shree Ram."
Meanwhile, they made it clear that Burnol will never go out of stock. They added, "And yes, there's no end to our stock. So there's no moment for #BurnolSalesRise & #BurnolOutOfStock! Jab jab jalega, tab tab #Burnol hi chalega. Thank you, keep tweeting."
The Truth
The above tweet was not the original Burnol India account, it was a parody account of the brand which shared that tweet thanking the Bhoomi Pujan trends.
The Supreme Court delivered a historical verdict on 500-year-old Ayodhya dispute on November 9, 2019. The SC ordered that the land should be handed over to a trust to build the Hindu temple. Almost nine months after this judgement, Indian Prime Minister Narendra Modi performed Bhoomi Pujan and laid the foundation stone of the Ram Temple in Ayodhya on Wednesday, August 5.
Having said that, This tweet by the parody account was shared in the backdrop of the trolls that said haters should use Burnol to soothe their burn and pain. But what was the connection between the Burnol and Bhoomi Pujan?
Many people all over the country, who were waiting for this day with bated breaths had a field day, as they trolled those who objected the construction of the Ram Temple in the disputed site in Ayodhya. They mocked the haters saying that they should probably use
Perfect timing? pic.twitter.com/RkQIQy0dZj
— Gaurav Kushwaha (@GauravKKush) August 6, 2020
This led to the trending of hashtags #BurnolSalesRise and #BurnolOutOfStock on Twitter and other social media platforms.
Many TV news channels telecast the Bhoomi Pujan of the Ram Temple and during this live coverage, a TV channel ran the ad of Burnol. A BJP leader further captioned this moment and shared the photo of on social media. The picture, which went viral, boosted the #BurnolSalesRise and #BurnolOutOfStock trend. After which the parody account found an opportunity to plug itself into the trend.
