With 36% market share, Korean electronics giant Samsung leads the pack of top mobile handset brands in India, a market survey has found.

Micromax, with 22.5% share, is second in the segment, according to a qualitative survey done by Android manager app MoboMarket.

MoboMarket is an Android app store developed by Chinese web services company Baidu Inc. with over 13 million frequent users worldwide.

"The purpose of this research is to gain insight into the current app market situation and trends in the mobile market in India and to provide a comprehensive picture of mobile user behaviour in India," a statement from MoboMarket said.

Samsung and Micromax account for almost 60% market share in both Q2 and Q3, which indicates that India has both wide market potential and formidable constraints for new coming brands.

The growth in the smartphone market was helped by vendors using online retail, or eTail, to penetrate the market, the survey found.

The survey also revealed that gaming apps lead the category followed social, video and system tool respectively.