Samsung flagship releases are creating a lot of buzz in the tech world, especially after the change witnessed in the Galaxy S6 and Galaxy Note 5 series. Rumours have pointed an early release for Samsung's 2016 flagship, the Galaxy S7, alongside reports suggesting the possible features and specs. In the latest round of speculations, Samsung is said to bring Sony Xperia Z5's best feature, which is the lauded camera sensor, to the Galaxy S7, the Phone Arena reported on Monday.

Earlier rumours had hinted at Samsung's plans to integrate a 20-megapixel primary camera using company's new ISOCELL sensor, marking a significant upgrade from the current 16MP snapper found in the Galaxy S6. However, plans of borrowing Sony's IMX300 sensor will only improve things for better on the Galaxy S7.

As Phone Arena reports citing a source on Weibo, some Samsung Galaxy S7 units will come equipped with a ISOCELL sensor while others will feature Sony's sensor, which will likely be decided based on the markets.

Sony's IMX300 sensor found in the 23MP camera in the Xperia Z5 has received lots of appreciation. The sensor features a Hybrid Autofocus system that enables superfast focus in just 0.03 seconds. Samsung's ISOCELL sensor is limited to 200 million pixels and built on 28nm architecture and brings onboard unique features such as RWB colour pattern for improved light sensitivity and better quality in low-light conditions.

Samsung is known to upgrade every aspect of its flagship when a new model arrives. Since cameras are seen with high regard, it is not completely surprising that the Korean tech giant will build a better camera for the next Galaxy.

Besides, Samsung Galaxy S7 is also said to feature other notable improvements, including an advanced version of 3D Touch feature seen in the new Apple iPhone 6S series. Other possible features include a Quad HD display, Android 6.0 Marshmallow, upgraded Exynos chipset, 4GB RAM, 64GB storage and a 5MP front snapper.

Rumours have it that Samsung will launch the Galaxy S7 in January, a desperate move to reclaim its dominance in the highly-competitive market.