Samsung is probably celebrating after being ranked the world's largest smartphone manufacturer by shipping 71.5 million smartphones in Q2 2018. But that does not stop the company from losing focus as it announced the all-new Galaxy On8 (2018) for the Indian consumers.

The new Samsung smartphone is a rebranded version of Galaxy J8, but the Galaxy On8 (2018) is available exclusively online for Rs 1,000 cheaper. Interested buyers will be able to purchase the Galaxy On8 (2018) for Rs 16,990 from Flipkart and Samsung's online store starting August 6. Buyers will have launch offers like no-cost EMI, data bundles and more.

Samsung Galaxy On8 (2018) has some interesting features such as a large display, dual cameras with Live Focus, Background Blur Shape, Portrait Dolly and Portrait Backdrop that will impress buyers. But the handset is not betting huge on the specifications to steal the limelight from its rivals.

Samsung, Galaxy J8, India launch, price
Samsung Galaxy J8 rebranded as Galaxy On8 to sell exclusively online for Rs 1,000 cheaperSamsung India Press Kit

Samsung Galaxy On8 (2018) has a 6-inch HD+ display with 18:9 aspect ratio and a 2.5D curved glass. It comes with dual rear cameras, combining 16MP (f/1.7) and 5MP (f/1.9) sensors, and a 16MP (f/1.9) front-facing camera with LED flash on both sides.

The interesting set of AI-powered camera features are an appeal. For instance, Portrait Dolly enables moving GIF images with zoom movements in the background, Portrait Backdrop lets you add preset background effects, and Background Blur Shape adds a soft light effect with different shapes. Users can have fun experimenting with these camera features.

Under the hood, the new Samsung smartphone packs a Snapdragon 450 chipset, 4GB RAM, 64GB expandable storage, Android 8.0 Oreo, dual SIM Card slots and a 3,500mAh battery. The Galaxy On8 (2018) also comes with a fingerprint scanner found at the back of the device and support for 4G VoLTE.

At this price point, Samsung is competing against some of the most popular smartphones such as Xiaomi Redmi Note 5 Pro, Asus Zenfone Max Pro M1, Nokia 6 (2018) Huawei P20 Lite, Xiaomi Mi A1 and others. Xiaomi is also going to launch the Mi A2 this month, which should prove a better choice for customers looking for a budget premium smartphone. Stay tuned for updates.