Bharti Airtel, Gurgaon
Bharti Airtel, GurgaonReuters file

Leading telecom operator, Airtel, launched a new data bundle offer dubbed as the 'Mega Saver Pack' in India on Monday.

Airtel's new data comes in two plans— one, Rs. 1498 pack, which offers 1GB 4G/3G data upfront with a validity of 28 days. Post the exhaustion of the data limit, customers can avail 1GB 4G/3G recharges by paying just Rs 51 over a period of 12 months and in other another instance, Rs. 748 pack offers 1GB 4G/3G data upfront and post exhaustion of this data limit, customers can claim 1GB 4G/3G recharges for just Rs 99 over a period of six months.

Here's the good part,in both the data bundles, there will no limit on the number of recharges during the period.

These prepaid packs are currently live in Delhi and is expected to be expanded in other circles by Aug. 31, 2016. Airtel prepaid users can log into the official website (HERE) to avail existing active offers available.

This is third such instance Airtel has released data incentives to the public within a month. Though the company claims it to be a promotional offer, many believe that the Airtel is under pressure to hold on to its consumers from being poached by Reliance through its Jio preview offers.

Also read: Reliance Jio preview offer effect: Airtel announces cheap 10GB internet pack for Galaxy J series [How to get it]

Airtel v Reliance Jio: Telecom war gets nasty

For the uninitiated, Reliance Jio service includes unlimited HD Voice (VoLTE), Video calling, unlimited SMS (9000), unlimited high speed data and Jio Apps for a period of 90 days.

With such lucrative offers up for grabs, Reliance Jio craze has reached fever pitch across all cities in India with numerous reports of huge gathering of people for Jio SIM at Reliance Digital/Xpress outlets.

Read more: Reliance Jio 4G launch effects: Airtel pre-paid subscribers to get more internet data allowance

Fearing mass migration, Airtel and other incumbent players-- Vodafone, Idea, etc.. who form Cellular Operators Association of India (COAI) have registered a complaint with Department of Telecommunications (DoT) against Reliance Jio. They have accused the Mukesh Ambani company of clogging their networks by launch Jio internet service under the guise of preview offer.

COAI also rejected Reliance Jio's request for increase in inter-connection points. In response, Reliance has hit out at the rivals saying that the denial of service is a breach of license agreement and accused COAI of impeding Reliance Jio's smooth entry into the telecom market.

In response, Ambani has asked DoT to take action against COAI, as the denial of service amounts to breach of license agreement and help Reliance Jio make a smooth entry into the market.