Former Bigg Boss Tamil contestants Harish Kalyan and Raiza Wilson's Pyaar Prema Kaadhal has been well received by the audience and critics alike. The movie was released on Friday, August 10, and has won the hearts of the youth audience.
It is a new-age love story about two people with different mindsets coming together for a live-in relationship. Shree (Harish Kalyan) hails from a middle-class family and is quite attached to his mother. While on the other side, Sindhuja (Raiza) is a practical person who dreams of owning a restaurant in Los Angeles.
After meeting together in the workplace, the duo become friends and gradually start liking each other. While Shree is keen to marry her, Sindhuja wants to have a live-in relationship. What follows next is the crux of the story.
Hit by Piracy
Pyaar Prema Kaadhal has got a decent start at the box office and the makers were hoping that the movie fares well during weekends as well. However, it has been hit by piracy and the Elan-directed movie is now available online on torrent websites with different print quality.
Kollywood, like other language film industries, has been badly affected by piracy. Although Vishal, the president of Tamil Film Producers' Council and secretary of Nadigar Sangam, took various measures to curb privacy, there has been no respite.
Although the film industry and the central government's Department of Telecommunications have taken severe measures in place to curb such malpractices, newly-released movies end up on the internet some way or the other.
It has to be noted that the piracy rate has increased tremendously over the years with the rise in internet penetration across India.