"Premam" posterFacebook/ Premamfilm

Nivin Pauly starrer "Premam" as expected has received a fabulous start at the box office. According to industry sources, the film has collected over ₹5 crore in its opening weekend.

According to trade analyst Sreedhar Pillai, "Premam", directed by Alphonse Putharen, has an approximate net collection of ₹5.60 crore with a distribution share of ₹3.50 crore in Kerala alone.

[Read 'Premam' Movie Review: Alphonse Putharen, Nivin Pauly Deliver a Complete Entertainer]

With this Malayalam industry is expecting yet another blockbuster film and the latest numbers shows that the Nivin Pauly starrer has capacity to rewrite the box-office history of Malayalam cinema.

The kind of response that the film has garnered has adversely affected the collection of Tamil movie, "Masss", starring Suriya. This is something new for Malayalam industry as in the past few years big starrer Tamil films used to do better business than Malayalam films in the state.

"Premam" has, thereby, proved that a well executed film with a good script can always make a difference at the box office

At the same time, the producers as well as others who are associated with "Premam", are continuing with strong online promotions for the film. The great buzz that the film has received till now is expected to be carried on for the coming few weeks as well.

The film experiences huge demand on weekends in theatres outside the state as well. In major cities like Chennai, Bengaluru and Mumbai, almost all shows in the weekend ran houseful.