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Hrithik Roshan is currently in Europe shooting a new campaign for one of his brand endorsements. The brand team along with the star have been shooting in minus degree climate since a couple of days. Since they are shooting at a high altitude, on snow-clad mountains, it has been even colder. It fluctuates from - 4 to - 8 degrees and sometimes goes even below. It is not less than some sort of an adventure for the entire team shooting in such temperatures.