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Superstar Shah Rukh Khan on Thursday showed support for Prime Minister Narendra Modi's Swachh Bharat Abhiyan by unveiling 'Swachh Can', a portable bin for users of Hyundai cars.
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"'Swachh Can' is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement," Shah Rukh, dressed in a black and white suit with a waistcoat, said at the Auto Expo at the India Expo Mart in Greater Noida, on Thursday.
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Shah Rukh, also the Hyundai Corporate Brand Ambassador, has even taught his youngest son AbRam to focus on cleanliness and be a part of the cleanliness movement.
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YK Koo, Managing Director and CEO, Hyundai Motor India Ltd, said: "We recently conducted a survey of car owners and found 98 per cent respondents care about cleanliness of outside infrastructure such as streets, and more than 95 per cent respondents favoured they would prefer a portable covered bin inside the car in which waste items could be disposed off. This led us to innovation of 'Swachh Can."
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Starting from March 1, the Hyundai product line-up will come with a factory-fitted 'Swachh Can'.