Indians are prepping up to celebrate their 69th Independence Day on Saturday, 15 August. Events, messages, photos and songs will mark the I-Day celebrations, bringing out the patriotic fervour in Indians in many ways.
But the day also makes one wonder whether patriotism should manifest only on such occasions; to be more precise, on just two days - Independence Day and Republic Day.
With social media all pervasive, one wonders whether patriotic feelings these days are confined to just messages posted and photos shared on social networking sites such as Twitter, Facebook and Instagram.
A recent musical short film reveals the 'instant patriotism' of Indians.
The video shows a youth waking up from sleep after his mother calls to ask: "Are you sleeping? The whole nation woke up. Prime Minister's speech is also over. When are you going to wake up?"
However, even without hearing the PM's speech, he posts a status message on Facebook: "What an amazing speech by our PM. Happy Independence Day".
He is also seen sharing photos and status messages of spending time with children in NGO, respecting the national anthem, following the Swachh Bharat Abhiyan mission and holding the national flag to show how patriotic he is.
The video ends by showing the same person disrespecting the national flag the next day in his office, conveying patriotism lasts for just a day.
The 5.8-minute video, released by Terribly Tiny Talkies on 14 August, has been receiving positive responses.
Watch the video below: