Nothing's first-ever flagship store opening in THIS Indian city [details inside]

London-based consumer technology brand Nothing has announced that India will host its first-ever global flagship store, marking a significant milestone in the company's international expansion and underscoring India's growing importance in the global consumer electronics market.

The flagship store will serve as a dedicated physical space where customers can experience Nothing's products, design language, and ecosystem firsthand. The company says the store is designed to offer an immersive brand experience, allowing visitors to explore Nothing's hardware design, software interface, and product philosophy beyond traditional retail formats.

While the company has not yet disclosed the exact location or opening date, the announcement positions India as Nothing's most strategically important market. Over the past few years, Nothing has built a strong presence in India through its smartphone, audio, and ecosystem products, supported by local manufacturing, partnerships, and community engagement.

Physical home for a digital-first brand

Nothing's flagship store is intended to bridge the gap between its digital-first identity and a tangible retail presence. Visitors will be able to interact with the brand's smartphones, earbuds, and accessories, receive guided demonstrations, attend community events, and engage with Nothing's design-led approach to consumer technology.

The store will also function as a hub for customer support, product education, and brand storytelling.

India's growing role in global tech

For Nothing, choosing India as the location for its first global flagship reflects not only the size of the market but also the strength of its community in the country—where Nothing products have consistently ranked among the brand's top-selling markets worldwide. Many global brands, including Apple, Samsung, and OnePlus, have had their flagship stores in Bengaluru over the years. 

Nothing's flagship store is expected to play a central role in shaping Nothing's global brand narrative, with India becoming the first market to host a permanent physical expression of the company's identity.