Anushka Sharma's debut production "NH10" took a very low start at the box office, despite positive reviews. The action thriller deals with the serious issue of honour killing.
The morning and afternoon shows opened to around 10 to 20% occupancy, but the film picked up its pace during the evening and night shows.
But the poor occupancy in the first half of the day affected the overall opening day box office collection of Anushka starrer. The film earned ₹3.35 crore on first day from domestic box office.
"#NH10 Fri ₹ 3.35 cr+. India biz," trade analyst Taran Adarsh tweeted.
The opening day box office collection of "NH10" is lower than Amitabh Bachchan and Dhanush starrer "Shamitabh".
Nevertheless, the collection is expected to increase over the weekend as the post-release buzz is very strong.
Meanwhile, Anushka feels that "NH10" will be a game changer like "Queen" and "Mary Kom".
"Both Queen and Mary Kom were driven by female actors and the way they performed at the box office shows how times have changed and trends have started shifting. I am quite sure NH10 will follow the same route," Anushka told DNA.
She also said that box office figures do matter to her as it gives confidence to commercial actresses to take up strong roles like this.
"Box-office is always important to me. It is extremely important for NH10 to do well. It will give confidence to a commercial actress like me to do more such films," she said, according to Mail Today.
Directed by Navdeep Singh, the action thriller features Anushka, Neil Bhoopalam and Darshan Kumaar in lead roles.