Mahindra & Mahindra has recently stepped into the premium SUV segment with the Alturas G4 SUV. Priced at Rs Rs 26.95 lakh for the base variant and Rs 29.95 lakh (ex-showroom) for the 4WD variant, the Alturas G4 locks horn against the likes of Toyota Fortuner and Ford Endeavour.

Mahindra Alturas G4
Mahindra Alturas G4Facebook/ Alturas G4

Mahindra & Mahindra played smartly by pricing the Alturas G4 much lower than its rivals. The strategy seems to have worked brilliantly as dealers claim great initial response for the Alturas G4, reports Rushlane.

Mahindra offers the Alturas G4 through a separate high-end section within the existing Mahindra 'World of SUVs' dealerships. In addition, Mahindra has also introduced a new premium loyalty program, called Purple Club+ exclusive for the Alturas G4 buyers. All these royal treatments are attracting buyers towards the Alturas G4.

Mahindra Alturas G4
Mahindra Alturas G4Facebook/ Alturas G4

How to glamourize the Alturas G4 further?

Mahindra & Mahindra has also updated the website with all the accessories offered for the Alturas G4 buyers. Since chrome touches are one of the hot-selling accessories in India, Mahindra offers an array of chrome accessories with the Alturas G4.

These include chrome bezel to the headlamps, tail lamps, fog lamps. The rearview mirror caps can be covered with chrome and also the tailgate finisher and rear number plate applique. In addition, rain visors and door cladding are also offered with chrome strip.

Mahindra Alturas G4
Mahindra Alturas G4 with accessories

The Alturas G4 buyers can opt for decals as an accessory that covers the haunches in the side profile of the SUV. The SUV can be further updated with side foot-steps, twin-pipe rear guard, high gloss roof wrap, premium roof carrier kit, rear seat entertainment unit, GPS heads-up display and scuff plates. Other add-on accessories are a coat hanger, sunshade, snack tray and tablet/iPad holder. Prices of the all the aforementioned accessories will be revealed soon.

Mahindra Alturas G4 with accessories
Mahindra Alturas G4 with accessories

Mahindra Alturas G4 is powered by a new 2.2-litre diesel engine making over 178hp at 4,000rpm and 420Nm at 1,600-2,600rpm. The BS-IV compliant mill comes mated to a Mercedes-Benz-sourced 7-speed automatic gearbox. The SUV is offered in five colour options - New Pearl White, Napoli Black, Lakeside Brown, Dsat Silver and Regal Blue.