Jeep India dealership
Jeep India dealershipJeep/Facebook

Reacting swiftly following backlash after the staff at its Landmark dealership in New Delhi assaulted a customer, Jeep India has terminated the services of the employees involved in the incident.

"The unfortunate incident at our Delhi dealership has been thoroughly investigated with our dealer partner, Landmark Group, and they have already taken disciplinary action against the offenders," FCA India said.

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In a separate statement, the carmaker's Landmark dealership also weighed in: "We completed our investigation and have terminated the services of the individuals who were seen breaching the Code of Conduct with our esteemed customer."

The statements come days after a video went viral in which Jeep India's Landmark dealership employees were seen ganging up and thrashing a customer whom they accused of misbehaving with female staff. However, various reports claimed that a scuffle between the customer and the staff started after the victim approached them to rectify a problem with a new Jeep Compass SUV. A statement issued thereafter by the dealership claimed that the customer used abusive language against the women staff.

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FCA had quickly responded to the incident. "We are in the know of the incident and we have taken this up very seriously," an FCA India statement said adding that the sequence of events was being looked into and appropriate action would be taken once all facts are studied and considered.