A new Fallout game doesn't really require an introduction. There is hardly any title in the industry that has generated as much enthusiasm as the upcoming Fallout 4. Maybe that's partly due to the fact that the fans did not expect the game to release in 2015.

As of now, Bethesda has already made it clear that it's not going to disclose much about the game before its scheduled November release. Bethesda's Pete Hines was recently interviewed by Game Central, where he talked about the company's marketing strategy for the game that not only helped keep the game a secret but also managed to rise to roof on reveal.

Hines explained that part of the reason for this is that a long marketing campaign takes an enormous toll on the development team. The more attention they have to put towards working on demos and trailers, the less attention they can pay to the finished product.

Hines even joked a bit about the shortness of time between the announcement and launch saying, "The brevity of the period between announce and launch was really a function of how much can we actually get away with? 'Cause if you ask Todd he'll just say, 'Can we announce it and release it that day?"

"And everything that you do is a burden on the dev team. Every video that you do, every demo that you do is taking some amount of time from the team to say, 'We need to capture this, we need to put this together, what are we gonna show? Oh wait, that's not working in this build 'cause we just entered this stuff in."

"So it's a burden on them to be able to deliver some demo for some show, when their real goal is, 'I gotta have a game in everybody's hands on November 10'. And so by shortening it you're reducing the number of beats you need to maintain momentum."

As of now, Fallout 4 is set to launch for PS4, Xbox One and PC on 10 November.

Stay tuned for more updates!

[Source: Metro Game Central, Gamingbolt]

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