Royal Enfield's Stealth Black 500, the motorcycles that was up for sale online on December 13, has been booked and sold in just 18 seconds. Royal Enfield announced an online sale of 15 units of its limited edition of Stealth Black Classic 500 motorcycles that were part of National Security Guards' motorcycle expedition 'Fight Against Terror' ride in September.
Scheduled to be conducted on December 13, the registration for the online sale of these motorcycles was opened on December 8. Five days after, the specially created webpage - www.royalenfield.com/bravehearts - saw registration of more than 2,000 interested buyers, each of them stood an opportunity to book and own one of the 15 motorcycles on a first-come-first-serve basis.
The sale opened at 12 pm on Wednesday, December 13, and in less than 18 seconds, all the 15 motorcycles were booked and sold at a special price of Rs 1,90,000. The motorcycles were made available online for a booking amount of Rs 15,000.
The 15 winners will be handed over their Limited Edition Stealth Black 500 motorcycles at a local dealership on payment of the full amount. The Stealth Black Classic 500 motorcycles come decorated with a unique NSG insignia. The entire proceeds from the sale will go to Prerna, a non-profit initiative supported by NSG, which helps educate underprivileged and differently-abled children.
"The journey of these 15 bravehearts is an authentic story of resilience and we are honoured to have helped them on this journey, and further by sharing the sale proceeds with Prerna School. This reiterates that the power of purpose is sometimes bigger than the purpose of commerce," said Rudratej (Rudy) Singh, President, Royal Enfield.
The recently launched Stealth Black Classic 500 motorcycles were a part of NSGs Motorcycle Expedition, aimed at spreading awareness about fighting terrorism. Covering over 8000-km across the length and breadth of India on these motorcycles, 15 Black Cat NSG Commandos had spread the message of collective responsibility towards fighting terror among citizens. This expedition also commemorated NSG's 33 years of service to the nation.