Flipkart has introduced 'Flipkart Black,' a premium subscription service designed to enhance the shopping and lifestyle experience for its users. This new offering is an evolution of the existing VIP subscription program, aimed at meeting the needs of India's digitally savvy consumers who desire more than just value and convenience in their online shopping experiences.
Priced at Rs 1499, with an introductory offer of Rs 990 for the first month, Flipkart Black is a personalized subscription service that empowers members to tailor their digital experiences.
What Flipkart Black offers?
The program offers a comprehensive suite of benefits across shopping, entertainment, and travel, allowing members to curate their specific choices and enjoy a rewards ecosystem built around their needs.
One of the standout features of Flipkart Black is the complimentary one-year YouTube Premium subscription, which includes ad-free videos, background play, offline downloads, and access to YouTube Music. This benefit alone is a significant draw for users who are increasingly consuming content on digital platforms.
Additionally, members will have access to 'Flipkart Black Deals' on premium appliances and gadgets, offering exclusive discounts and savings. The program also includes platform benefits such as 5% SuperCoins cashback on every purchase, early access to major shopping events, 15% instant bank offers during 'early access' shopping periods, and priority customer support. These features are designed to provide consistent savings and a seamless shopping experience for members.
Rahat Patel, Vice President of Loyalty at Flipkart, emphasized the program's focus on empowering customers. "Our digitally savvy customers have evolved beyond the basic needs of value and convenience. They seek better control over their choices when it comes to online shopping and entertainment experiences. 'Flipkart Black' is designed to empower these customers with exactly that - by truly putting them in charge of their digital experiences and rewards," he stated.
Unlike the existing Flipkart Plus loyalty program, which is an earned loyalty program focused on driving savings on every order, Flipkart Black is a paid membership program targeting affluent, digitally entrenched users who prioritize immediate gratification and elevated experiences. Beyond shopping, Flipkart Black extends its value to other digital experiences, offering benefits such as Rs 1 cancellation and rescheduling on Cleartrip, enhancing entertainment and travel experiences.
The program's instant value realization is evident in the exclusive access to "Flipkart Black Deals," which provide steep, member-only offers on premium gadgets during major events. The continuous value unlock feature ensures that members benefit from an accelerated SuperCoin cashback offer, providing consistent and enhanced value from their purchases.
