Dhurandhar is on an absolute roll, with praises being showered continuously and the box office numbers soaring higher. Directed by Aditya Dhar, this Ranveer Singh-starrer has gone on to break all box office records. Not just fans but even Bollywood insiders are obsessed with the film and are publicly appreciating every aspect of it. Actor Emraan Hashmi too lauded the success of Dhurandhar and also praised the film's marketing strategies. The actor, however, also pointed out the impact of a successful film on Bollywood, but at the same time pointed out that the Hindi film industry has a "crap mentality" and that "people like to run down films."
Emraan, in an interview with India Today, when asked about how a successful film impacts the industry as a whole, revealed that it has multiple layers. The layers consist of the initial reaction being happy, and then eventually going on to people wanting to run down these highly successful films.
He said, "Whenever a film does a certain amount of business, firstly, you're happy. [However,] there is a crap mentality in our industry. People like (to) run down films. But I'm of the opinion that if something does well, you should celebrate that. Because the more films do well, the better it is for the industry, and the cash flow comes in. It helps everyone. So, that crap mentality shouldn't be there."
Emraan then went on to talk about Dhurandhar's success and spoke about the marketing strategy of the film. He said, "But it's great for the makers. I think it's a great film. The marketing of the film, the way it's... I've not seen the film, but it's audacious when you have two parts like that. And a film that is almost three and a half hours, but it's doing that kind of business. I was telling someone right now that the cinema experience would be four hours, but people are going and seeing it at 12 o'clock shows, even early in the morning. And that's the power of cinema and word of mouth. It's caught on like wildfire."
Dhurandhar, directed by Aditya Dhar, was released in December 2025 and has been causing a storm at the theatres. The second part of the film is scheduled to be released in theatres in March 2026. The first part of the film featured Ranveer Singh, Akshaye Khanna, Arjun Rampal and Sanjay Dutt in pivotal roles.
