It will be too early for netizens to forget the dangerous KiKi challenge that involves a person jumping out of a slow-moving vehicle and dancing on the road to the lyrics: "Kiki, do you love me?. While the bizarre challenge from the West has died down, a 'desi' version of a similar challenge is now gripping the southern state of Kerala.

Christened 'Nillu Nillu' challenge, the new internet fad is a hit among the youngsters in Kerala. The participants are primarily using video app Tik Tok which creates small videos like dubsmash.

Nillu Nillu challenge
Screenshots of Nillu Nillu challenge videos posted in Tik Tok app

What is Nillu Nillu challenge?

The challenge involves an individual or a group of people jumping in front of a moving vehicle carrying leaves in their hand and wearing a helmet. The participants then dance for the tune of the song 'Nillu Nillu Nee Ente Neela Kuyile.' While the rationale of the challenge is unknown like the KiKi challenge, it now gains traction as even school students are taking up the challenge.

Prima facie, the challenge looks like just funny videos as stopping of vehicles and dancing are between friends. Of late, videos of youth are seen blocking a KSRTC bus has become viral and that led Kerala Police's intervention.

Why is it called Nillu Nillu challenge?

It got the name 'Nillu Nillu' following the song used in the challenge. The song is from the Malayalam movie 'Rain Rain Come Again' released in 2004. The song by Jassie Gift was viral when the movie got released while it is quite surprising how it has become viral again after 14 years.

Nillu Nillu Challenge
Screen grand of one Nillu Nillu challenge video posted in social media

Kerala Police trolls (issues warning)

As the dangerous challenge that keeps the many lives in balance is spreading, Kerala Police issued warning against it on their social media channels. Interestingly, the state cop has used a troll video to spread the message.

Kerala Police's description with the troll video captioned 'Do not invite accidents, stay away from dangerous imitations' reads as follows.

"First they stopped the two-wheelers, later it became private vehicles and four wheelers too. The situation is even more dangerous as now participants are even jumping in front of buses. The new generation is eager to imitate anything dangerous to get noticed on social media. However, they do not think of a situation when the driver unable to halt the vehicle on time or the danger if the vehicle suddenly swerves or the mental state of the driver. It is impossible to justify such jokes that could end up in big disasters."