'Hawaizaada', 'Khamoshiyan', 'Rahasya' and 'Baby'
'Hawaizaada', 'Khamoshiyan', 'Rahasya' and 'Baby'Collage of photos taken from Facebook pages

Akshay Kumar's "Baby" continues its successful run at the box office, despite new releases. "Baby" remained the first choice of moviegoers even though it's running in its second week.

Last Friday, three movies of the different genre released, but only one film could make its presence felt at the ticket window.

"Khamoshiyan", remained the second choice, managed to earn the production cost from domestic run and Satellite rights. The horror thriller was released along with "Hawaizaada" and "Rahasya", but only the horror film made a mark with over ₹7 crore net earnings.

But "Khamoshiyan" too got overshadowed by Akshay's "Baby" at the collection centers. "Baby" an action thriller directed by Neeraj Pandey continues to fare well in Indian markets.

In just 12 days the film has made a business of around ₹80 crore. "Baby" raked in approximately ₹2 crore on second Tuesday to take its overall total to over ₹80 crore.

"#Baby [Week 2] Fri 2.85 cr, Sat 3.99 cr, Sun 5.81 cr, Mon 2.20 cr. Grand total: ₹ 78.67 cr. India biz," trade analysts Taran Adarsh tweeted 11 days collection of the film.

The film is now set to cross the ₹100 crore mark, but it remains to be seen whether it will continue its same pace at the box office after the release of "Shamitabh".

Meanwhile, trade analysts and exhibitors have expressed disappointment over the poor performance of the new released films.

"'Khamoshiyan' grossed about ₹5.5 crore while 'Hawaizaada' barely took off with collection of just about ₹1.5 crore. 'Rahasya' has not really struck a chord with the audience due to lack of publicity," Exhibitor Rajesh Thadani told Mid-Day.

"None of last week's releases have worked. The pick of the week was 'Baby', which is still going strong due to its positive word-of-mouth publicity. We are pinning our hopes on 'Shamitabh', 'Badlapur' and 'Roy' to break the January jinx," Vishal Anand of Fun Cinemas told the daily.