Bollywood's latest release "Aurangzeb" has failed to make an impression at the box office. The decadent double role formula turned out to be a flop for the crime and action film.
The film starring Arjun Kapoor in dual role had witnessed a dull response on the first day, opening weekend and the following weekdays at domestic box office. After six days of its release, the film has collected ₹18.30 crore, according to trade analyst Taran Adarsh.
The six-day breakup of the film is: Friday ₹3.92 crore, Saturday ₹3.96 crore, Sunday ₹4.98 crore, Monday ₹2.12 crore, Tuesday ₹1.73 crore and Wednesday ₹1.59 crore.
The film's collections declined by 50-60 percent on Monday from the weekend collections. The business dipped further on Tuesday and Wednesday.
"Aurangzeb", which revolves around a land mafia in Gurgaon, did better in north circuits including Delhi, Punjab and CI.
This is Arjun Kapoor's second film after his critically acclaimed performance in 2012 release "Ishaqzaade".
"Considering that it's Arjun's second film, Aurangzeb has done well over the weekend, but if you measure it against the scale of his previous film, Ishaqzaade (2012), it may seem a bit weak. His performance, and those of others, was terrific. The new raw action hero is here to rule the box office in the coming years," distributor and exhibitor Akshaye Rathi told Hindustan Times.
Trade analyst Amod Mehra feels that the film, which was made on a budget of ₹15 crore, could have worked well at the box office if the makers concentrated more on publicity and promotions.