The box office collection of Ajay Devgn's "Action Jackson" showed slight growth on Sunday, but failed to cross the ₹50 crore mark.
The opening weekend box office collection of action comedy film "Action Jackson" stands at ₹29.5 crore. On opening day, the film minted ₹10.25 crore from domestic box office and on second day the collection declined by approximately 25%.
"Action Jackson" minted ₹8 crore on Saturday, but the film picked up its pace again on Sunday and raked in ₹11 crore, according to Bollywood Hungama.
Prabhu Deva's directorial film has been getting negative publicity after the release. Critics have thrashed the movie and so have the audiences. Due to the negative buzz, the film even failed to cross the ₹50 crore mark in its opening weekend.
Trade analysts have predicted that the sustainability of the film at the box office during the weekdays is uncertain.
"Considering the budget, the movie should've got a jump of minimum Rs.15 crore or Rs.20 crore, but that didn't happen. It earned only Rs.28 crore in three days. It might not sustain for long," IANS quoted Rajesh Thadani of Multimedia Combines as saying.
The film is made on a budget of ₹75 crore and looking at the opening weekend collection, it will be difficult for the film to rake the production cost from its domestic box office run.
"Action Jackson" will have to maintain a steady pace over the weekdays to at least earn the production cost.
Meanwhile, "Action Jackson" opening weekend total is one of the lowest this year for films starring Bollywood A-listers. Saif Ali Khan's "Humshakals", which was also critcised by critics, fared in ₹40 crore in its debut week.
Though "Ek Villain" and "Humpty Sharma Ki Dulhania" stars actors who are just three films old, it managed to make more money at the box office than Ajay's "Action Jackson".