Bollywood romantic film "Aashiqui 2" has turned out to be a hit at the Indian box office within four days of it release with a total collection of ₹24.75 crore.
The low-budget film is maintaining a steady pace at the domestic box office during weekdays. On Monday, the film minted ₹4.25 crore, which is just 20-25 percent lower than its opening day collection.
"Aashiqui2 passes the 'Monday test'. Rock-steady figures. Bonafide Hit Earns ₹4.25 cr. Superb!" trade analyst and film critic Taran Adarsh said.
The four-day breakup of the film is: Friday ₹6.25 crore, Saturday ₹6.75 crore, Sunday ₹7.50 crore and Monday 4.25 crore.
"Aashiqui 2", directed by Mohit Suri, was made on a budget of ₹12 crore, and in just four days the film has earned exactly double the production cost from its theatrical run.
Despite the ongoing Indian Premiere League season six (IPL 6) and recent release of superhero flick "Iron Man 3", "Aashiqui 2" managed to rake in good collections.
The collections were high mainly on account of the film's score. "Tum Hi Ho", a romantic number which went viral on YouTube before the film's release, had created much hype among moviegoers.
"The opening of Aashiqui 2 was good and although the film has mixed reactions from the audience, the film did collect a good first weekend. The brand Aashiqui worked in its own way and the music helped," trade analyst Atul Mohan told Indian tabloid Mid-Day.
Taking note of the film's collections, one can estimate that the film would end up with ₹30 crore in its pocket in the first week.
Note: Films are declared hit, super-hit, flop, disaster, average and blockbuster on the basis of the money earned during their theatrical run at the box office. If the film earns double the production cost then it is a hit film; if the film earns more than double the production cost by an extra 20 percent, it's declared a super-hit; if the film earns only the production cost then it's an average film; and if the film loses half or more the production cost, it's a flop.