LinkedIn is usually the first place that recruiters and new business contacts go to evaluate you as a businessperson and a candidate.

According to a report published by Jobvite in 2014, 94 percent of recruiters are on LinkedIn, but only 36 percent of job seekers are actually active on LinkedIn. This means that the majority of jobseekers out there are missing out on a powerful resource.

But even if you already have a LinkedIn profile, you still might not be using it to its full potential.

Here is a list of tips to optimize your profile, helping more people discover you and promote your business.

Watch the video to find out more.