IBT Interviews Shopclues AVP Marketing Nitin Agarwal
IBT Interviews Shopclues AVP Marketing Nitin AgarwalReuters

Reliance Jio Infocomm Ltd (RJIL) has landed its first e-commerce partner for "Jio Welcome Offer," which gives customers unlimited access to 4G data, HD voice calls and Jio's suite of apps till 31 December, 2016. Under this partnership, shoppers can buy any 4G-enabled smartphone from ShopClues and avail Jio's free SIM card.

RJIL offers unlimited data and calls free till the year end for all 4G-enabled smartphones and the partnership is an extension of that offer. There is no added advantage with Jio Welcome Offer for customers buying smartphones from ShopClues, but the online retailer promises attractive discounts on the purchase of such handsets from the site.

"We believe that our association with Reliance Jio will help users to fully unlock the potential of their smartphones and experience 4G like never before," Nitin Sharma, ShopClues senior director, said in a statement.

"The bold tariff offers, free voice calls, instant call connect amongst other features have caught the attention of Indian customers nation-wide and they are eager to get access to high-speed and unlimited data for free. Reliance Jio has indeed taken the telecom market by storm in a short span and our partnership will help us pass on its incredible value-driven services to our large and loyal customer base," Sharma added.

Even after customer purchase a 4G-enabled Jio eligible smartphone from ShopClues, they must go through the regular channels of Reliance Digital, Xpress and Xpress Mini stores to get their Jio SIM card. Jio Welcome Offer is valid on series of smartphones from brands such as Samsung, HTC, Intex, Panasonic and LG.

Reliance Jio users are complaining about delay in activations of the new SIM cards. But getting the SIM card is still a challenge as limited supply and increasing demand is building longer queues outside Reliance outlets day by day. As the competition heats up, existing telecom operators are offering attractive deals for its users to stay on the network, which could be a good alternative for users at the moment.

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