After a historic run of 1009 weeks Mumbai's Maratha Mandir, which was supposed to pull down Shah Rukh Khan and Kajol's romantic classic "Dil Dilwale Dulhaniya Le Jayenge" ("DDLJ") from screens, has decided to continue screening the film.
The decision has been taken mutually by the theater management and production house Yash Raj Films (YRF) after huge outcry from dedicated fans, who expressed their disappointment over the piece of news.
The theatre will now continue screening "DDLJ" in the same timeslot (11:30 a.m.). YRF has released an official statement regarding it.
"The sudden announcement of DILWALE DULHANIA LE JAYENGE being pulled out from Maratha Mandir at the end of 1009 unprecedented weeks, resulted in a spontaneous and an overwhelming outcry from the cinema going audience, as well as dedicated fans of the movie, expressing their shock and disappointment.
Ever since this news went out, the Maratha Mandir management was flooded with requests to reinstate the movie based on which they decided to immediately reconsider their decision. Given this, it has been mutually decided to continue the screening in the same 11:30 AM morning show - without breaking the uninterrupted run of the movie!
This only strengthens the unconditional love of all DDLJ fans over generations.
We are very happy to announce that Raj & Simran will continue to draw audiences and reinforce the timeless romance the movie has embodied over the last two decades.
What better way to celebrate this announcement than revisiting DDLJ at the Maratha Mandir with your loved ones and, as the tag line says, 'Come fall in love...' again & again!
We would like to say a Thank You to Maratha Mandir for listening to our fans."