BMW India is set to increase the prices of its entire range of cars sold in India by 3%. The new prices will be effective from 1 January, 2016, and applies to the Mini brand the BMW Group is selling in India.
"The increase in prices is in continuation of our endeavour to offer the most aspirational and exceptional products to our customers and on adding more value to their overall ownership experience. We believe the circle of 'Sheer Driving Pleasure' can only be completed by introducing innovative products, building world-class dealerships, state-of-the-art services that engage passionately with our clientele to deliver premium services ahead of its time," said BMW Group India President Philipp von Sahr.
BMW India currently sells the 1 Series, 3 Series, 3 Series Gran Turismo, 5 Series, 7 Series, X1, X3 and the X5, which are produced at the company's plant in Chennai, while the 6 Series Gran Coupe, X6 and Z4 are sold as Completely Built Units (CBU). The M division high-performance car range include the M3 Sedan, M4 Coupe, M5 Sedan, M6 Gran Coupe, X5 M and X6 M, while the company also sells the electric-hybrid i8 in India.
The BMW Group introduced the Mini premium brand in India in 2012. The range in India includes the three-door, five-door, Convertible and the Countryman. The price hike will be effective for all the cars mentioned.
Currently, BMW India sells its vehicles through 39 dealerships in the Indian market while Mini India has four outlets in Delhi, Mumbai, Bengaluru and Hyderabad.