An advertisement for the launch of the new Reuters TV video service is projected on a large screen at Times Square in New York November 10, 2014.Reuters File

WorkApps, an enterprise workflow collaboration company (EWC), has introduced its first digital inside enterprise management product, which will cater to advertising agencies and media groups. This innovation aims to fulfil needs of the creative and media teams with the full arsenal of data and technology solutions to build business-changing ideas that meld creativity and hard numbers.

"Collaboration is very intrinsic to the advertising industry. It is almost as if the entire agency runs a sort of 3-legged race that requires creative, servicing, planning, media teams to work together. The collaborative ability of WorkApps allows large enterprises to create inclusive solutions, involved innovation, and a work culture that is collaborative from the inception of thought," WorkApps CEO Rudrajeet Desai said in a statement.

Industry research has shown that creative and media industry as a whole is afflicted by loss of productivity, high employee attrition, cost of replacement of staff, porus knowledge management systems and strained client relationships. At present, companies are also discouraging the use of WhatsApp for office communication because they fear losing sensitive data due to loopholes in the app.

In a recent study, Boston Consulting Group found that "over the past fifteen years, the amount of procedures, vertical layers, interface structures, coordination bodies, and decision approvals needed has increased by anywhere from 50 percent-350 percent." In the most complicated organisations, "managers spend 40 percent of their time writing reports and between 30 percent- 60 percent of it in coordination meetings," the company added in its statement.

The customised product has been created specifically for advertising, event management, public relations, digital marketing, consulting services and media groups. It aims to increase the productivity and efficiency of creative and media teams by 20 percent increasing the cost by just 0.2 percent, the company said.

Founded in 2015, WorkApps is an Enterprise Work Management SaaS company, which uses technology to increase efficiency and productivity of individuals and teams. Their clientele consists of large enterprises from 500 to 70,000 employees.