Understanding the Twitter-Google deal

Of all the major deals taking place in the tech fraternity, few of them massively affect us in terms of how things will stand there on. For instance, Facebook's recent acquisition of Instagram made it easier for photos to be streamed via the social networking site and the popular photo sharing service.

Likewise, in a new deal Twitter has agreed to give search engine heavyweight Google access to its stream of data. This move can make it easier for users' tweets to appear in search results, according to sources familiar with the matter.

The Twitter-Google deal, if indeed true, will see more than 280 million of the social networking site's users' 140-character messages being featured faster and more significantly with the help of the search engine. The idea here is to get more traffic on Twitter that could help the social networking site with regard to advertising purposes.

This, however, may not be the first time that such a deal has been put into motion. In fact, the latest understanding builds on an agreement both the companies forged back in 2009. However, the deal fell through after two years. It is still unclear how the terms of the latest agreement is different from the first one that went defunct in 2011.

As the latest WSJ report puts it, the deal wasn't of as much help as it was thought to be it and it was obvious that the data incorporation wasn't driving consequential traffic to Twitter, distributing sufficient revenue or even stirring new users to join the service, as revealed by the sources.

Apparently, the news also falls in line with a previous Bloomberg report on the latest search agreement, stating that Twitter content could feature in Google's search results in almost real-time in the first half of 2015. As of now, Google displays tweets in its search results but hooks to the site for content.

If you are still not able to get a hang of the entire idea, let us simplify it for you. The deal is a sort of hope that superior positioning in Google's search results will help drive more traffic into Twitter. Moreover, it could one day vend advertising to the visitors when they come to the site or even inveigle them to sign up for the service.

Firstly, if you are a retailer who mainly operates online, this should bode good things for you. With Google and Twitter in agreement, you can now expect better results and advertising benefits every time Google picks up your tweet. Although a 100 per cent return is still a gamble (the ethics of advertising).

For others like us, however, this feature might help out if we are trying to get our non-Twitter using friends also have access to our tweets. And with Google now looking to make it easier to present tweets in front of non-users, it falls in well with Twitter's previous decision to sell ads outside of its own platform for the first time ever.

The news of the deal, as it seems, also comes a day before Twitter's expected fourth-quarter earnings report. Stay tuned for more updates!