Ajith Kumar's Viswasam is the latest movie to be hit by piracy. The full movie has made it to torrent sites within hours after the Tamil flick had its first show on Thursday, January 10.
Viswasam has opened to fairly positive reviews from the critics and audience. Director Siruthai Siva has hit two birds in one stone by targeting both mass and family audience. If the action portions are aimed at the youths, the sentimental scenes are expected to do magic among female and family audience.
The Sun Pictures-funded film has Nayanthara playing Ajith's wife and Baby Anakha as their daughter. It is about how a father, separated from them, tries to unite with his family and his fight to save their lives form the crux of the storyline.
With a long Pongal holiday weekend, Viswasam is expected to set the box office on fire in the next few days. However, it has to be seen how much would piracy impact on the film's collection.
Although the film industry and the central government's Department of Telecommunications have severe measures in place to curb such malpractices, movies are making their way to the Internet some way or the other.
Almost all big movies these days make it to the Internet within a day of release. Rajinikanth's 2.0, Vijay's Sarkar and Pongal release Petta have also been hit by piracy.
Vishal, the president of Tamil Nadu Producers' Council, has pledged to remove piracy from Kollywood and taken many measures to curb it, his attempts have failed to come to fruition as the people involved in the crime are finding new ways to upload the films online.