KaththiFacebook/ Actor Vijay

The teaser of Vijay's much-awaited "Kaththi" has received overwhelming response from the fans. The video has fetched over one million views in less than three days on the video sharing site, YouTube.

The teaser, which does not reveal much, has generated curiosity among the fans. There have been big expectations for "Kaththi" ever since it went on floors and with the success of the film's motion poster, teaser and the songs, the hype surrounding the project has increased.

Whether the Vijay starrer will be able to meet the expectations of the audience is something one needs to wait and watch.

The film's shooting is progressing well and is in the final stages of production. Meanwhile, "Kaththi" business has kick-started and the film has completed its first distribution deal in Tamil Nadu.

The Trichy-Thanjavur distributions rights have reportedly been sold for a whopping amount to Boss Films Shiva. "#Kaththi - 1st deal in TN signed 4 TT area - Trichy Thanjavur at a whopping amount by Boss Films Shiva," tweeted entertainment industry tracker Sreedhar Pillai.

According to sources, distributors are holding talks to snap the film's distribution rights for Kerala as well as for various areas in Tamil Nadu, reported Cinemalead.

"Kaththi" is one of the most-anticipated Tamil films of the year. The action entertainer, directed by AR Murugadoss, will be a Diwali treat for the fans. The Vijay starrer will be locking horns with Vikram's "I" and Vishal's "Poojai," both of which are also confirmed for release during Diwali.

"As of now 3 Diwali 2014 releases in Kollywood - #I, #Kaththi & #Poojai. All three r in final stages of production & trade taking place," Pillai tweeted.

Both "Kaththi" and "I" have created huge buzz in trade circles following the stupendous success of the film's teasers. Besides "Kaththi," "I" makers have also started holding talks to sell the theatrical rights of the film.

Sushma Cine Arts has acquired the Tamil Nadu theatrical rights for "I", while popular distributor Tirupathy Prasad and RB Chowdhary's firm Mega Super Good Films has bought the Andhra theatrical rights of the film's Telugu dubbed version, reported Sify.

Vishal's "Poojai" is also in involved in trade talks. One of the leading distributors, Vendhar Movies, has reportedly snapped the Tamil Nadu and Kerala distribution rights for the film.