Trump holds his signed memorandum on intellectual property tariffs
FILE PHOTO: U.S. President Donald Trump holds his signed memorandum on intellectual property tariffs on high-tech goods from China, at the White House in Washington, U.S. March 22, 2018REUTERS/Jonathan Ernst/File Photo

Companies in the United States from Amazon to Toyota and Alcoa are working to counter the effect of the Trump administration's trade policies and to head off new tariffs. Companies are attempting to avoid any confrontation with U.S. President Donald Trump but want to exert as much influence as they can to dissuade him from tearing up trade agreements or introducing tariffs on a wide swath of imports.

Amazon, the world's largest online retailer and cloud-computing company, which could be hurt by tariffs on items sold through its website and components for its data centers, is discussing industry-wide advertising campaigns and more extensive government lobbying, a person familiar with the matter told Reuters on condition of anonymity.

Toyota Motor North America, a subsidiary of Japan's Toyota, which could suffer if Trump follows through on a plan to impose tariffs on imported vehicles and parts, flew workers to Washington for a rally this week in front of the U.S. Capitol while the unit's chief has met key members of Congress in recent weeks to discuss the potential impact of tariffs.

Executives from General Motors, which could be hurt if Trump pulls the United States out of the North American Free Trade Agreement or if he imposes auto tariffs, have also held meetings with the administration and Congress over the last year to raise its concerns about trade issues. Tariffs would lead to "a reduced presence at home and abroad," the company said in June.

The largest U.S. automaker is set to hire Trump's former deputy director of the National Economic Council and adviser on international economic affairs. Everett Eissenstat, who left the White House earlier this month, will head GM's public policy efforts, according to sources familiar with the matter. GM told Reuters it had an opening but declined to confirm the hire. Eissenstat could not be reached for comment.

The chief executive of Alcoa told investors on a conference call this week that the aluminum producer was in "active discussion" with the Trump administration, the Commerce Department and members of Congress about the elimination of tariffs or getting an exception for Canadian aluminum.

Amazon logo
Amazon logoReuters

In addition to the steel and aluminum tariffs already imposed, the Trump administration has threatened 10 percent tariffs on $200 billion of Chinese goods which would affect thousands of imported products from furniture to network routers.

Seattle-based Amazon is concerned such tariffs would hit shoppers during the crucial holiday shopping season, the person familiar with the matter said. High among its concerns is an increase in import costs for components used in data centers or other items that would make its cloud computing division less competitive, two people familiar with the matter said. Amazon Web Services is the company's most profitable unit.

Lobbying administration officials and members of Congress can be costly with no guarantee of victory, but some have succeeded.