Britain's largest motorcycle manufacturer Triumph Motorcycles on Thursday announced its official entry into India's auto market, nearly two years after its appearance at the 2012 Auto Expo in Delhi.
The iconic bike maker opens its Indian chapter with the introduction of 10 models priced between ₹5.7 lakh and ₹20 lakh (ex-showroom). The model range listed for its India debut include Bonneville and Bonneville T100, Speed Triple and Street Triple, Daytona 675R supersports bike, Thruxton café racer, Tiger 800XC and Tiger Explorer adventure bikes, Thunderbird Storm and the 2,300cc Rocket III Roadster. The Bonneville T100, Daytona 675R, Street Triple, Speed Triple and Thruxto bikes will be assembled locally in India at the company's Manesar plant and the Rocket III Roadster, Tiger Explorer, Tiger 800 XC and Thunderbird Storm will be brought to the country as completely built units (CBUs).
Seeing a potential market in India, Triumph aims to open nine dealerships across the country by March 2014 and hopes to sell over 1,500 bikes by the end of 2015.The dealerships in Delhi, Mumbai, Bangalore and Hyderabad will start its operations shortly, according to a PTI report.
The company is likely to open the pre-booking window for its bikes in India by December. In India, Triumph will face competition from the Harley-Davidson Incand Volkswagen AG's Ducati.
"The best combination on the road is the bike and the road - they are the only two people who can talk to each other. I think that culture is coming up in India," Triumph India Managing Director Vimal Sumbly told Reuters in an interview.