The Tata Group is the 'most valuable Indian brand' this year too, with its brand value surpassing $15 billion for the first time, according to the consultancy firm Brand Finance.

A key development in this year's Brand Finance India 100" is that new brands comprise 20% of the list. Micromax, Flipkart, Sun Pharma and Royal Enfield are among the new entries.

The new brands represent various sectors, ranging from e-commerce, pharmaceuticals, automobiles, to telecom, heavy engineering and banking.

"There is increasing competition for places in the Top 100. Emerging sectors like e-commerce, telecommunications, technology companies, banking services are particularly competitive," said Ajimon Francis, CEO, Brand Finance India. 

Here is the List of Top 10 Most Valuable Brands

1. Tata Group

India's largest business house is the top brand, with a value of $15.37 billion. The enterprise value of the group stands at about $121 billion.

The logo of Tata Group
The logo of Tata GroupReuters

 2. State Bank of India (SBI)

The Mumbai-based public sector lender has a brand value of $6.5 billion, with a market capitalization of $38 billion.

State Bank of India
A customer walks out of a State Bank of India (SBI) branch in Mumbai March 31, 2015.Reuters

3. Life Insurance Corporation (LIC)

The brand value of government-owned insurance giant LIC is $4.92 billion.

LIC
An exterior view of Life Insurance Corporation of India's (LIC) headquarters is seen in Mumbai September 18, 2014.Reuters

4. Bharti Airtel

Global telecommunications service provider Bharti Airtel's brand value is $4.52 billion.

Airtel
A worker cleans a logo of Bharti Airtel at its zonal office building in Chandigarh.Reuters

 5. Reliance Industries Limited.

Mukesh Ambani-owned Reliance Industries Limited (RIL) is the fifth most-valuable Indian brand, with a value of $3.66 billion. It is the second most valuable company in terms of market capitalization.

Mukesh Ambani, chairman of Reliance Industries Limited
Mukesh Ambani, chairman of Reliance Industries LimitedReuters

 6. Indian Oil Corporation (IOC)

State-owned oil refiner IOC's brand value is $3.49 billion. The enterprise value of IOC stands at $28.3 billion.

 7. Infosys

India's second largest IT firm Infosys has a brand value of $3.41 billion.

Infosys
An employee is seen behind an Infosys logo at the company's campus in the southern Indian city of Bangalore September 23, 2014.Reuters

 8. Larsen & Toubro

Domestic engineering company L&T is at eighth position in the list with a brand value of $3.23 billion.

Larsen & Toubro
A man waits at a bus-stop with an advertisement of Larsen & Toubro outside the company's manufacturing unit in Mumbai January 22, 2014.

9. HCL

IT major HCL has a brand value of $3.14 billion.

HCL Technologies
People walk in front of the HCL Technologies Ltd office at Noida, on the outskirts of New DelhiReuters

10. Oil and Natural Gas Corp. Ltd (ONGC)

India's largest oil and gas producer ONGC is at the bottom of the top 10 list with a brand value of $2.89 billion.

ONGC
A technician opens a pressure gas valve inside the Oil and Natural Gas Corp (ONGC) group gathering station on the outskirts of the western Indian city of Ahmedabad March 2, 2012.Reuters