With the arrival of new models such as the Zest, Bolt and Zica, Tata Motors is phasing out the old models in its port folio. The company has stopped the production of Manza sedan and Vista hatchback, which means the only two old models in the car segment from Tata Motors are the Indica and Indigo that are only for commercial use.
Girish Wagh, senior vice-president of program planning and management for passenger cars at Tata Motors told Business Standard that Manza and Vista had been discontinued.
The discontinuation of the cars also owes to the poor sales after the entry of newer vehicles. According to Society of Indian Automobile Manufacturers (SIAM) there have been no sales for the Manza and the Indigo since July.
Tata launched Indigo Manza as the high-end version of Indigo. The company built its platform worth Rs 2000-crore that also underpins the Vista hatchback. In a facelift after two years, the company dropped the 'Indigo' in name. In 2012, Tata Motors rebranded the vehicle as Club Class Manza adding more features to compete against the likes of Honda City.
The Indica Vista was unveiled at the 2008 Auto Expo in New Delhi. After the initial excitement, Tata Motors struggled to sell the Vista in volumes. The vehicle was slow selling in comparison to the rivals such as Maruti Suzuki Swift and Hyundai i10.
The currently selling Indica and Indigo, popular as taxis, have steady demand. Tata Motors has no plans to phase out these models.
