Apple iPhone
Months before the iPhone 8 release, Apple tries to persuade Android users to switch to iPhones.Apple

Apple knows how to cash in on the excitement among people before the launch of a new iPhone. Although the company's next flagship phone, dubbed iPhone 8, is still months away, people have already started talking about it and the Apple's bid to proselytise Android users to iPhone is hitting the right buttons.

On Monday, the Cupertino tech giant released three new videos as part of its "Switch to iPhone" campaign, highlighting key differences between iPhone and Android phones while also telling consumers that making the switch to iPhone is easier than it seems.

"Life is easier on the iPhone. And that starts as soon as you turn it on," Apple said on its website.

Unlike previously released videos that emphasised the iPhone's capabilities across music, privacy, and photos, the three new videos focus on the handset's security, contacts and performance.

In the video related to "Security", Apple claims iPhones are less vulnerable to data theft compared to Android devices. The "Smooth" video, on the other hand, shows how better an iPhone can perform over other phones, regardless of device specifications.

The "Contacts" video is the only one of the three videos where Apple is not attacking rivals but simply suggests that migrating contacts to iOS is easy peasy.

Take a look at the videos:




Setting the stage of iPhone 8?

The release of the new "Switch To iPhone" videos is a timely move by Apple to set off a domino effect leading to the release of iPhone 8. Being the company's tenth anniversary model, the 2017 iPhone 8 is expected to have exciting new features to take on the likes of recently launched Samsung Galaxy S8 and Galaxy S8+.

One of the much-hyped features of the iPhone 8 is an edge-to-edge OLED screen without the physical home button. The revamped design also suggests that the new iPhone will carry an optical fingerprint recognition sensor embedded to its display.

The iPhone 8 could also come with a bigger 18.5:9 screen ratio, along with new augmented reality features which, if turns out to be true, guarantee a stiff fight between Apple and Samsung in the premium segment.

In addition to a bezel-less display, the iPhone 8 could also feature two vertically placed rear cameras-- a drastic change from the existing iPhone 7 Plus camera setup. According to some experts, the repositioning of rear cameras will add more detail and depth of field to the images.

Other features expected to be included in the new iPhone are 128GB and 256GB storage options, wireless charging and 3D face-recognition.

If ongoing rumours are to believed, Apple might host a product launch event on September 17 to unveil the iPhone 8, as well as the iPhone 7s and the 7s Plus, followed by their release on September 25. However, it's too early to go by these reports as there is no official word from Apple regarding the same.

Stay tuned for more updates on Apple and the iPhone 8.