Allu Aravind and Minister Ghanta Srinivasa Rao at Sarrainodu press meet
Allu Aravind and Minister Ghanta Srinivasa Rao at Sarrainodu press meetTwitter/SKNonline

The makers of Allu Arjun's "Sarrainodu" (Sarainodu) have planned a grand function to celebrate the success of its audio, and Megastar Chiranjeevi will be chief guest at this event.

The music of "Sarrainodu," which has six soundtracks composed by Thaman Shivakumar, was to be released at a grand function, but the producers scrapped their plans after the police denied them permission citing security reasons. Hence, they released the audio album of the film directly April 1. The songs of the movie have been received very well.

"Sarrainodu" is set to be released in theatres around the world April 22, and its makers have kick-started its promotion three weeks before its release. As a part of its publicity strategy, the makers have planned to hold an audio celebration function and are shelling out Rs 1 crore on the arrangements of this event, which is going to be grand function with many celebs attending it.

G Sriniwasa Kumar revealed on his Twitter handle Saturday producer Allu Aravind would hold a press meet to announce the details of pre-release function of "Sarrainodu." The Mega family PRO tweeted: "Tomorrow (Sunday) 3.30pm Ace Producer #AlluAravind & Ghanta SrinivasaRao garu ll interact with media in #Vizag at Dolphin hotel. [sic]"

The PRO also confirmed Sunday morning Chiranjeevi would be the chief guest at the audio celebration of "Sarrainodu." G Sriniwasa Kumar ‏tweeted: "#SarrainoduAudio getting superb response Pre Release event wth 1cr at Vizag on 10th Print media 2day @alluarjun #SarrainoduAudio celebrations April 10th Vizag.Hoardings @Vizag Chief guest #Megastar #Chiranjeevi garu @alluarjun. [sic]"

Here is the live update of Allu Aravind's press conference posted by G Sriniwasa Kumar on Twitter:

#AlluAravind gari press meet LIVE started. Minister Ghanta Srinivasa Rao garu also attended.

#Sarrainodu celebration z BIGGEST 1st event in NEW AP state #Megastar @alluarjun coming 3 heroines also. @MusicThaman performance- Aravind

Mr Ghanta asking frm long time conduct film related events in NEW AP.We ll cooperate to develop film industry in New state too-#AlluAravind

Huge event of #Sarrainodu ll initiate more film events in NEW AP. Spl Tks 2 @alluarjun & chief guest #Chirajeevi Garu says #Ghanta wth press

"Sarrainodu" is a commercial entertainer high on action quotient. Boyapati Srinu has written and directed the movie, produced by Allu Aravind under the banner Geetha Arts. Allu Arjun is playing the lead role, while Rakul Preet Singh and Catherine Tresa appear as his love interests in the film, while Srikanth will be seen in a crucial role.