‘Sarainodu’ fails to cross $1 million mark in US box office in 17 days. Pictured; Sarainodu posterFacebook

Allu Arjun's "Sarainodu" has turned out to be a disaster in the international markets. The movie has failed to surpass the $1 million mark at the U.S. box office in 17 days.

Allu Arjun's previous releases "Race Gurram" and "S/o Satyamurthy" have become big money spinners at the overseas box office. Their success in the U.S. had created a huge demand for the international theatrical rights and Classics Entertainment reportedly acquired its distribution rights for a whopping Rs. 6.20 crore, which happens to be the record price for an Allu Arjun film.

"Sarainodu" was expected to start with a bang and become the third film to cross $1 million mark at the U.S. box office after "Race Gurram" and "S/o Satyamurthy." As predicted, the Boyapati Srinu-directed action film received superb opening and fared well on the following days. The movie collected $670,185 (Rs 4.47 crore) at the U.S. box office in its opening weekend.

The Allu Arjun and Rakul Preet Singh starrer witnessed over a 70-percent drop in its collection in its second week. However, its screen count and business hit rock bottom in its third week. "Sarainodu" has collected $4,398 at the U.S. box office in its third weekend, taking its 17-day total collection to $874,193 (Rs 5.82 crore).

As per its current pace of collection, "Sarainodu" will not be able to cross $1 million mark at the U.S. box office in its life time. The movie has done average business in other key international markets. The film has earned a share of Rs 3.80 crore, which is a little more than 50 percent of its distributors' investment. It has incurred huge losses to its international distributors.

"Sarainodu" has made superb collection in Andhra Pradesh, Telangana and other parts of India. The movie has earned a decent profit share for its distributors there in 17 days. The movie is still doing well in many of these areas. It should be seen whether its makers will compensate for the losses suffered by its overseas distributors.