It's been only a few months since Samsung kick-started the largest smartphone manufacturing unit in Noida and now it has opened doors to the Samsung Opera House, touted to be the world's biggest mobile experience store, in the heart of India's Silicon Valley, Bengaluru on September 11.
Samsung Opera House is a one-stop destination for the company's patrons— general public and enterprise owners—to experience all array of consumer electronics products ranging from audio accessories (Harman Kardon, JBL and Samsung), smartphone covers with personalised engraving options, smartphones (Galaxy Note, S, A and J series), Galaxy Tab (S and A) series, Gear fitness gadgets, Internet of Things (IoT)-based gadgets, Gaming monitors, home theatre systems, Virtual Reality (VR) Gear series, QLED TV, Smart TVs, The Frame, and Artificial Intelligence (AI)-based smart Family Hub Refrigerators. It also a Home Appliance zone with a kitchen set up where a chef will provide live cooking demonstrations using Samsung smart ovens and more.
The company also offers accessories including cases, covers and power banks, on a 24-feet wall with projector showcasing the products. Consumers will be offered unique personalisation options for accessories such as the installation of military strength skins for screen protection and 360-degree body protection. They can also get laser engraving done of any design or content on the mobile covers they choose from.
Samsung Opera House also has a fully functional customer service centre and is equipped with high-speed public Wi-Fi.
Also, small and big enterprise owners can pre-book projectors, customised tablets, smart boards and more.
Additionally, just outside the Samsung Opera House, the company has developed a sprawling plaza area to host stand-up comedy shows, live music bands and several other cultural activities.
International Business Times India Edition was invited for the grand opening of the Samsung Opera House. It is magnificent; the South Korean company has done a marvellous job of restoring the iconic 33,000 square-feet British-era cultural hot-spot. It maintains the original exteriors and inside, the company has transformed it into a modern state-of-the-art experience store. Though Samsung is a bit late compared to the likes of OnePlus and Xiaomi, its experience showroom blows away the competitions in terms of grandeur.
This mega experience zone speaks volumes about how much Samsung considers India as its high priority smartphone market and its high time for Apple to show similar aggressive intent in setting up Apple Store in the sub-continent.
"Today's consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about. We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung's innovations with people's passions. We are proud of the transformation that this place has seen," HC Hong, President & CEO, Samsung SouthWest Asia, said in a statement.
Samsung Opera House will open to the public on September 12 onwards. Check out the pictures below:
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