Samsung is trying extremely hard to regain its control in the flagship smartphone market. After failing to ignite the spark with its Galaxy S6 series, Samsung will leave no stone unturned to succeed with its Galaxy S7 series. Several rumours have already hinted at the high-end specs the new flagships will bear, but Samsung plans to surprise us all with the handset's pricing as well.

In a fresh report from the Times of India, China-based analyst Pan Jiutang has revealed that Samsung Galaxy S7 will have competitive pricing, so much so that it will be lower than its predecessor. If the report is to be believed, Galaxy S7 will be about 10% cheaper than Galaxy S6. This is a smart move on Samsung's end to get a boost in the premium smartphone market against the likes of HTC, Sony and Apple.

The 10% price drop will significantly help boost sales especially in emerging markets like India.

Samsung is going to make its Galaxy S7 a powerful device with the best features and specifications. In a report from GSM Arena last month, an unnamed handset with the model number SM-G9300 scored the highest ever score on AnTuTu. The handset is reportedly the Galaxy S7, powered by new the Exynos chipset. The score was 103,692.

On the other hand, a Chinese Wiebo account holder leaked what it said was the Geekbench scores of the Qualcomm Snapdragon 820-powered Galaxy S7, giving away an impressive 2,456 and 5,423 points in single-core and multi-core tests, respectively.

As per rumours, Samsung Galaxy S7 is expected to feature a 5.2-inch QHD display with 3D Touch-like Clear Touch feature from Synaptics, 23MP primary camera with Sony's IMX300 sensor, 8MP front camera, Exynos 8890 octa-core processor, 4GB RAM and 64GB onboard storage with microSD card expansion. To round it off, the handset will draw power from the same 2,550mAh battery seen in the Galaxy S6.

We are still 2-3 months away from the official launch of the Galaxy S7. Until then take these rumours with a pinch of salt.