Jacqueline Fernandez and Salman Khan
Jacqueline Fernandez and Salman KhanVirendra Chawla

Looks like Salman Khan has found a new lady love in his "Kick" co-star Jacqueline Fernandez and Khan's growing fondness of the actress is the latest buzz of tinsel town.

Rumours of Khan and Fernandez dating each other have been doing the rounds for a while now, but a recent incident on the sets of reality show "Cinestars Ki Khoj" has added fuel to the fire.

The actor appeared on the show with his co-star to promote their latest release "Kick", during which he is said to have introduced Fernandez as JFK. When hosts of the show Vishal Malhotra and Hussain Kuwajerwala asked Khan what "JFK" stands for, he kept mum.

But later Khan clarified that "JFK" means Jacqueline Fernandez Khan.

"They thought Salman was probably making a reference to John F Kennedy. But after sometime, he told them that it stood for Jacqueline Fernandez Khan," an eyewitness said, according to The Times of India.

While Khan laughed and avoided further questions, Fernandez was evidently blushing. Khan's growing fondness for the Sri Lankan beauty has now set some tongues wagging.

Rumour of Khan and Fernandez' equation started doing the rounds when the leggy lass kissed Khan at the trailer launch of "Kick" in Mumbai. The duo looked extremely comfortable with each other, hinting that they are more than 'good friends'.

Not just that, the actor has also presented her with expensive gifts, which includes a plush three-bedroom flat in Bandra.

And recently, he gifted a horse painting to her. "I am crazy about horses. In fact, I plan to paint another one to gift her," Khan told The Times of India.

Khan also pointed out that he will soon work on another film with his "Kick" co-star. "It is cool working with her and I want to do another film with her very soon. We will plan as soon as she has the dates. We have known each other for a very long time... secretly."