Mukesh Ambani-led Reliance Industries Ltd (RIL) will roll out its online retailing platforms for fashion and electronic devices by the end of this year, according to the company executives.

The company will also start selling its smartphones branded as 'LYF', as it gets ready to offer its fourth-generation (4G) mobile services by December 2015.

Reliance Jio, the telecom arm of RIL, is currently carrying out the beta programme of 4G services and will launch commercial services later this year.

"The plan is to start the launch of e-commerce along with R-Jio but it will happen in a phased manner," Livemint quoted Gaurav Jain, strategy head, Reliance Retail Ltd., as saying.

In July, a media report said that Jio was planning to offer 4G services at one-third prices compared to the current data plans offered by other players such as Airtel, Idea and Vodafone.

Jio was also said to have partnered with a few handset makers to roll out 8-10 million 4G devices per month in India, with most of them to be priced below Rs 4,000.

RIL will offer international brands on its fashion portal by partnering with companies in Singapore, Australia, Russia, Switzerland, China and Turkey.

The company will roll out a separate online shopping platform for all the electronic items offered at its offline retail outlets, Reliance Digital.

The two platforms will be operational by the end of 2015.

It will also expand its online grocery retail business to other places, which is currently operational only in Mumbai.