Rajjat Barjatya
Rajjat Barjatya, MD and CEO of Rajshri Media, died on Friday evening. Pictured: Rajjat with Salman Khan during the promotion of Twitter/RajjatBarjatya

Rajjat Barjatya, director Sooraj Barjatya's cousin and MD and CEO of Rajshri Media, passed away at around 6.30 pm on Friday at a hospital in Mumbai. Rajjat was suffering from cancer and was admitted to Jaslok hospital near Breach Candy in Mumbai.

"He passed away today evening at 6.45. He was here in the hospital for last 10 to 12 days," a source from the hospital told IANS.

Rajjat had Leukemia and was ill for the past three months. "The family also tried to get a bone marrow transplant done, but things didn't fall into place," Spotboye quoted a source.

Rajjat belonged to a filmi family and helped the business of Rajshri media expand. He was a part of Rajshri media's superhit movies "Hum Aapke Hain Kaun," "Hum Saath Saath Hain" and others. He was the brain behind the digital promotion of Salman Khan-starrer "Prem Ratan Dhan Payo."

Rajjat's death has come as a shock to several in the film industry. Bollywood celebrities, including Salman Khan, Boman Irani, trade expert Taran Adarsh, Shirish Kunder and Richa Chadha expressed their grief and shock over the death of Rajjat.

Check out the tweets below:

Salman Khan: Rest in peace my brother Rajjat Barjatya Shirish Kunder: Nothing shakes you up more than when someone your age dies. RIP Rajjat Barjatya. A dear friend, since I edited a film for him 13 years back.

Neetu Chandra: RIP #RajjatBarjatya sir ! My condolences to the whole family! God Bless!!

Swwapnil Joshi: RIP #RajjatBarjatya One of the most soft spoken, kind hearted person I ever knew! @RajshriMarathi @VidhiKasliwal @TeamSwwapnil

Prosenjit Chatterjee: Can't believe @RajjatBarjatya is no more n passed away few hours back due 2 cancer relapse.he was such a nice soul.mt him alws wd sch a smle

Vivek Oberoi: #RIP @RajjatBarjatya a wonderful human being gone too soon!

Atul Mohan: Shocking to know passing away of young & sweet @RajjatBarjatya (son of Ajit ji). He took digital arm of @rajshri at greater heights. #RIP

Siddharth Malhotra: RIP my friend Rajjat Barjatya, a brother to me and a gem of a guy...guess God loved u too much.. Will miss u immensely !!!

Taran Adarsh: Shocked and saddened to learn of Rajjat Barjatya's demise. May God give strength to the family to bear the loss. Heartfelt condolences. RIP.

Richa Chadha: RIP @RajjatBarjatya. Gone way too soon

Tanuj Garg: Sad to hear about the demise of Rajjat Barjatya.A soft-spoken,wonderful soul.We'd been planning to catch up for a while!Never got down to :(