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Salman Khan's "Sultan" became a rage and shattered records when it released on July 6 worldwide, but now Rajnikanth's "Kabali" is set to overtake the former film at the box office. Producers and distributors are confident that Rajinikanth's film will bring in more cash at the box office than Salman's "Sultan" did.

Describing "Kabali" craze worldwide, producer Kalaipuli Thanu told India Today that even with a ticket price of Rs. 120, Rajinikanth's film will collect 10 times more than "Sultan."

"Go to Mumbai and try to purchase a ticket of Sultan it would have cost you Rs 1500 , now you go to Bangalore and say Kabali, you will pay Rs 1500 per ticket, but let me tell you that in Tamil Nadu with just Rs 120/80 and 50 a ticket we will bring in 200 crores. So imagine what will happen then? We will be collecting ten times more than Sultan," producer Kalaipuli Thanu told India Today.

"Sultan," which was released in 5,450 screens worldwide (4,350 screens in India and 1,100 screens overseas), minted Rs. 36.54 crore on its opening day at the domestic box office. And going by "Kabali" makers' word, the opening day collection will be way higher than "Sultan."

It remains to be seen whether south superstar Rajinikanth's film will beat Bollywood's superstar Salman's film at the box office, but the former has already overtaken the advance booking record created by "Sultan."

"Sultan" had recorded the highest advance booking opening worldwide before its release, whereas "Kabali" opening weekend tickets were sold out in several theatres within minutes of the pre-booking counter opening. The craze of "Kabali" is similar in the U.S., where tickets were sold out within hours of opening the advance booking counter.