A water purifier advertisement in a newspaper had netizens baffled since they were advertising for vegetarian water. Social media had only one question, "What is vegetarian water?"
The ad first asks "Pure vegetarian water? Must be an advertising gimmick!" acknowledging that this will be the first reaction. All doubts are then cleared by saying that it actually isn't a gimmick.
It goes on to explain that the purifier will kill all the germs in the water, thus rendering it vegetarian. It said that while other purifiers kill most of the germs in the water, "but the chemically-killed micro-organisms, remain in the water, making it safe, but effectively non-vegetarian."
What's genius about the 'pure vegetarian water' ad is the reasons the copywriters came up with to justify the three words: it's pure veg because 100% microbes are killed. Sad to imagine some poor soul was on gunpoint to come up with the copy to explain pure veg water.— Devarsi Ghosh (@devarsighosh) June 21, 2019