Consumer electronics major LG has launched a new camera-centric smartphone, Max, in India.

The new LG Max was originally unveiled as Bello 2 early this week in Seoul, South Korea. The main USP of LG Bello 2 is its front camera. It boasts 5mp snapper with selfie flash. To further enrich the photography experience, LG has incorporated proprietary Gesture Shot technology that we usually see in top-end G series smartphones. Gesture Shot enables users to take snapshots simply by opening and closing the hand. On the back-side, it sports 8mp camera with LED flash.

Other stipulated features include 5.0-inch FWVGA screen, Android 5.1.1 Lollipop, 1.3GHz quad-core processor, 1GB RAM, 8GB inbuilt memory and a 2540 mAh battery.


LG Max's Rs 10,990 price tag is a tad steep as compared to rival brands like Lenovo K3 Note, Yureka Plus, Huawei Honor 4X, Moto G (2 gen) as they feature more superior hardware and fall in the same price range.

Key Features of LG Max:

Model LG Max aka Bello 2 aka
Display 5.0-inch FWVGA screen with 854x480p resolution
OS Android 5.1.1 Lollipop
Processor 1.3GHz quad-core CPU
Storage Capacity 8GB, expandable via microSD card
  • Main: 8.0-megapixel camera with LED flash
  • Front: 5.0-megapixel camera with Selfie flash
Battery 2540 mAh
Network 3G
Add-ons Single/Dual SIM (based on regions), Bluetooth v4.0, Wi-Fi (802.11 b/g/n), A-GPS, USB 2.0
Dimensions 140.8 x 71.6 x 9.6 mm
Weight 155 g
Colours White / Titan / Gold
Price Rs 10,990/-